2016 Business Architecture Summit – Speakers

Accelerating Strategy to Execution

In his role of SVP for Enterprise Strategy for the Target Corporation, Jamil Ghani has charted a path from being a largely brick-and-mortar organization to a fully integrated omnichannel retailer.  To accomplish this, Target has had to rethink and transform its underlying capabilities to create a more seamless experience for its guests.

The focus of Mr. Ghani’s keynote will be how organizations can successfully accelerate strategy to execution.  In a world where the rate of change is ever accelerating, organizations need to keep pace with their industry or fall by the wayside.  In particular, as new and emerging business models disrupt existing players, it is imperative to understand the potential impacts to your organization’s competiveness. To help facilitate this, business architecture can be a driver to scan the industry for relevant trends, assess an organization’s current state, outline a blueprint for a desired future state, and help the team get there.  When done well, business architecture can help “future proof” an organization’s business model to help sustain its growth over the long haul.  This keynote will also highlight the challenges of trying to accelerate strategy to execution in a large-scale organization.

Jamil originally joined Target in 2011 as a member of the Target.com & Mobile leadership team in the role of Director, Strategy & New Business Development.  Since then he has held positions of increasing scope leading Target’s strategy, innovation, and technology functions.  Previously, Jamil served as Director, Global Marketing, Strategy & Planning for The Walt Disney Company’s $14B portfolio of travel and leisure businesses.  His responsibilities included business strategy, marketing, new business development, and partnership and alliance development for Disney’s businesses worldwide.  He gained leadership experience in international markets such as China and France and with large-scale technology and guest experience innovation.  Jamil has also held leadership positions with General Mills and the Boston Consulting Group.

Jamil holds a BA magna cum laude from Harvard College in economics and computer science and an MBA from the Harvard Business School, where he was selected as a Baker Scholar.  He serves as a member of the Board of Trustees for the Science Museum of Minnesota, as an Advisory Board member for the Trust for the National Mall in Washington, D.C., and as an Advisory Board member for an early-stage data science and marketing analytics start-up.  Jamil lives with his wife in Minneapolis.

 Andy O’Brien Presentation Description Coming Soon!

Andy O’Brien, Senior IT Director, Medtronic

Andy O’Brien is responsible for leading Medtronic’s Enterprise Architecture and Technology Futures organizations. The vision of these organizations are to act as the trusted source in bridging business and technology strategy and delivery to enhance business capabilities and value.  He has held multiple leadership roles at Medtronic for the past 10 years.  Andy is recognized for his strong communications skills, vision, leadership and his ability to work collaboratively and strategically across Medtronic’s global organization to align teams from both IT and business functions towards achieving common business objectives.

Prior to joining Medtronic he also held leadership roles at St. Jude Medical and Carlson Companies.  Andy earned his Bachelor’s Degree in Accounting, Finance and Economics from the University of Wisconsin – Eau Claire and his MBA degree from the Carlson School of Management.

TCBAF SIG Report

This will be a panel discussion to present the TCBAF-SIG White Paper on Business Architecture and Agile. The hypothesis of the paper is that Business Architecture can adopt responsive planning techniques and improve the ability of Agile development teams to deliver the intended strategic outcomes. The panel will spend a bit of time discussing today’s challenges:  Strategic planning on a yearly or bi-yearly basis is not fast enough to respond to today’s demanding customers. We need faster collaboration across the product.  Tradition planning methods do not align with Agile methodology  Work is delivered today in terms of projects and programs instead of value streams. Transform planning organizations along Agile lines.

An emergent business architecture for agile IT

We are at a turning point in our industry understandings of IT and digital management. Project management and process management are under pressure from the Agile movement. Cross-functional teams working with fast delivery cadences are effective, but how do we coordinate across them? What about governance?

Charles Betz has been studying the “architecture of IT management” for years, and has developed a new framework for thinking about digital delivery, based on the journey of scaling from a startup to the enterprise. His approach illuminates the most challenging topics architects face in the new digital economy.

He is the author of the forthcoming book Digital: From Startup to Enterprise and is working to bring Cloud and Agile learning objectives to the Minnesota State University system.

Surfing the Architecture Trends

The latest trends in agile frameworks and business agility are towards T-skilled architects, digital transformation, and customer experience. How then does a business architecture practitioner maintain a seat at the table, while also quickly providing value to agile programs? This view of the aforementioned trends and the role of business architecture will enable practitioners to be better informed, consume and collaborate with related disciplines, and create business value for their organization.

Alex Randell is a Consulting Business Architect at Principal Financial Group. As a business architect, he facilitates the translation of business strategy and capabilities, including the strategy-to- execution framework, business/technology alignment, and business transformations. Alex is a member of the Business Architecture Guild Board of Directors and Editorial Board, and chairs the Collaborative Leadership Team. He is also the founder of the Business Architecture Des Moines group. He has experience in marketing and technology across diverse industries, and holds an MBA with a Marketing emphasis from the University of Iowa.

Optimizing Results within SAFe Using Business Architecture

The presentation examines critical success factors for SAFe, focusing on how business architecture professionals can drive attainment of desired outcomes at different levels spelled out within SAFe. Furthermore, it clarifies terminology differences that exist between SAFe and BIZBOK concepts and how to position business architecture to secure alignment of ultimate solutions to strategic outcomes.

Connecting the Dots:

From Business Architecture to IT Nuts and Bolts

Blue Cross Blue Shield of Minnesota is in a period of significant business transformation driven through mandates, market place, and end consumer demands. The Business Capability Planning Framework developed by the Enterprise Architecture team in collaboration with business partners is a pragmatic approach to transforming our enterprise’s operating model by bridging the gap between business architecture and information systems and technologies. I will explain how our business architecture roadmap is applied to legacy applications and components for planning and tracking purposes. I will also speak to why this is important for our business today and going forward.

Modular Business Design

The premise of this presentation is that organizations can pursue growth opportunities by migrating from highly integrated business models, where most capabilities are designed to serve a single function, to include more modular business models to allow it to exploit adjacent growth opportunities. Industry examples include Amazon’s leverage of its computing capability into its AWS business, Kroger’s leverage of data science into Dunnhumby USA. Presentation will explore design principles that can help shape a firm’s capabilities to allow them to exploit adjacent growth opportunities.

Jeff Dreher is a Director of Business Architecture at the Target Corporation. In this capacity, he focuses on leading the development and maturity of the business architecture practice, including approach, best methods and tooling. Prior to Target, Jeff was the Director of IT Strategy & Planning for Ameriprise Financial. In addition to business architecture, Jeff’s areas of professional interest are business strategy, IT strategy planning, innovation, emerging trends, forecasting & analysis, and gamification.

Service Design

Session will highlight the value of Service Design as a way to bridge the chasm between strategy and execution.

Service design is emerging as a powerful approach for companies to apply human center design to services. Rêve is one of 23 firms (in North America) identified in Forrester’s original scan of service design firms. Rêve will share insights into the unique blend of strategy and service design through a compelling session that showcases how to leverage some key tools (including the customer journey) to make business and technical architecture come to life through the experience of the customer.

Brad von Bank is the Co-Founder of Rêve Consulting and Rêve Academy. Rêve Consulting is a strategy and service design consultancy that helps organizations innovate and grow. Rêve Academy is a non-profit that helps students dream with direction by providing pathways to digital careers. Prior to co-founding Rêve, he was the Director, Marketing for Target and led the strategy, design and capabilities for re-plaforming Target.com. He also led technology teams responsible for guest experiences. Brad started his career at GE with roles in product management, marketing, e-commerce, and technology before ultimately being named Vice President, Product and Technology.

Business Modeling 101 – Using the Business Model Canvas to Drive Capability Mapping

In this session, key connections between business models and disciplined innovation are demonstrated. Practical ways to use the Business Model Canvas for improving existing business operations, determining initial business architecture for new initiatives are explored. Objectives: • Make the connection between business project requirements and company strategy • Understand how to draw a Business Model Canvas and identify the 9 building blocks • Applying the canvas to new product and service development to identify and drive capability mapping.

Linking Business Architecture and Business Analysis

A challenge with business architecture is keeping artifacts relevant. Linking capabilities to enablers creates a large amount of data that is difficult to maintain. At the same time, business analysts are documenting processes and their relationships to systems, people and data. By linking the artifacts of the two disciplines, business architects will have up to date and relevant information with the business analysts will be more successful in completing projects. This session will walk through a method to keep artifacts up to date.

BIZBOK UML Standard Profile

The speakers will review the UML Profile for BIZBOK created at the Business Architecture Guild created to increase adoption of BIZBOK does this solution diminish the need for end but will also allow integration of Business Architecture models with other OMG content (UML, SysML, BPMN, BMM, UAF). Speakers will also review several c demonstrate real-world end-user application.

“We Have a Tool!!!”

After a brief introduction of the history of Asurion’s Business Architecture journey, I will share the process we went through and some lessons learned about BA Tool Selection. While no tool is perfect, we have some goodness to share from our selection and implementation. Note this is not a commercial for a particular tool, but will reflect our past and current tooling environments’ challenges and successes. Target Audience: Business Architects, Business Architecture Champions, Business/Product/Technology

Creating a Business Architecture Practice

Creating a business architecture practice at one of the largest healthcare organizations in the world is overwhelming. How do you eat an elephant? One bite at a time. In this presentation, Charleston Thomas and Kristin Schroeder will share their experiences and key learnings from applying business architecture as a tool for strategic planning. Additionally, they will share sample work that was foundational for practical application and strategic alignment at the enterprise level and segment level. You will glean a clear understanding of how Mayo used capability models and gap analysis to devise/socialize a strategic roadmap that informed the governance of portfolio management activities.