2016 Business Architecture Summit – Speakers


Session Descriptions and Speaker Bios

(Sorted by Track and Order of Presentations)

The agile business architecture – Business architecture plays a critical role in helping organizations respond rapidly to change at an ever-increasing velocity. The time horizon for adapting to change has shifted from months and years to days and weeks, and business architecture provides the understanding and insight to leaders and the organization that enables decision-making and execution. This track highlights agility and the necessary relationship with business architecture.

Strategy to execution – The role Business Architects play with creating, illuminating, and executing organizational strategy is significant. This track focuses on methods and frameworks Business Architects use and can learn from in developing and leading strategy to drive results.

Business architecture in practice – This track focuses on case studies, methods and approaches, and practitioner stories that help us all learn and apply business architecture practices and enable innovation in our own organizations.

Keynote Presentations

Accelerating Strategy to Execution

In his role of SVP for Enterprise Strategy for the Target Corporation, Jamil Ghani has charted a path from being a largely brick-and-mortar organization to a fully integrated omnichannel retailer.  To accomplish this, Target has had to rethink and transform its underlying capabilities to create a more seamless experience for its guests.

The focus of Mr. Ghani’s keynote will be how organizations can successfully accelerate strategy to execution.  In a world where the rate of change is ever accelerating, organizations need to keep pace with their industry or fall by the wayside.  In particular, as new and emerging business models disrupt existing players, it is imperative to understand the potential impacts to your organization’s competiveness. To help facilitate this, business architecture can be a driver to scan the industry for relevant trends, assess an organization’s current state, outline a blueprint for a desired future state, and help the team get there.  When done well, business architecture can help “future proof” an organization’s business model to help sustain its growth over the long haul.  This keynote will also highlight the challenges of trying to accelerate strategy to execution in a large-scale organization.

Jamil Ghani serves as Senior Vice President, Enterprisejamil-ghani-cropped Strategy & Innovation, Wellness, and Consumer Internet of Things, for Target Corporation.  He is responsible for defining and accelerating the company’s strategic transformation in today’s on demand, digitally-driven marketplace.  In addition, Jamil is responsible for the commercial plans for two new growth areas for the company – Wellness and consumer connected devices, services, and experiences.  He leads teams responsible for strategy, innovation, merchandising, business development, and technology that identify and build what’s next for Target.

Jamil originally joined Target in 2011 as a member of the Target.com & Mobile leadership team in the role of Director, Strategy & New Business Development.  Since then he has held positions of increasing scope leading Target’s strategy, innovation, and technology functions.  Previously, Jamil served as Director, Global Marketing, Strategy & Planning for The Walt Disney Company’s $14B portfolio of travel and leisure businesses.  His responsibilities included business strategy, marketing, new business development, and partnership and alliance development for Disney’s businesses worldwide.  He gained leadership experience in international markets such as China and France and with large-scale technology and guest experience innovation.  Jamil has also held leadership positions with General Mills and the Boston Consulting Group.

Jamil holds a BA magna cum laude from Harvard College in economics and computer science and an MBA from the Harvard Business School, where he was selected as a Baker Scholar.  He serves as a member of the Board of Trustees for the Science Museum of Minnesota, as an Advisory Board member for the Trust for the National Mall in Washington, D.C., and as an Advisory Board member for an early-stage data science and marketing analytics start-up.  Jamil lives with his wife in Minneapolis.

 Andy O’Brien Presentation Description Coming Soon!

Andy O’Brien, Senior IT Director, Medtronicobrien

Andy O’Brien is responsible for leading Medtronic’s Enterprise Architecture and Technology Futures organizations. The vision of these organizations are to act as the trusted source in bridging business and technology strategy and delivery to enhance business capabilities and value.  He has held multiple leadership roles at Medtronic for the past 10 years.  Andy is recognized for his strong communications skills, vision, leadership and his ability to work collaboratively and strategically across Medtronic’s global organization to align teams from both IT and business functions towards achieving common business objectives.

Prior to joining Medtronic he also held leadership roles at St. Jude Medical and Carlson Companies.  Andy earned his Bachelor’s Degree in Accounting, Finance and Economics from the University of Wisconsin – Eau Claire and his MBA degree from the Carlson School of Management.

Track Sessions

The Agile Business Architect


This will be a panel discussion to present the TCBAF-SIG White Paper on Business Architecture and Agile. The hypothesis of the paper is that Business Architecture can adopt responsive planning techniques and improve the ability of Agile development teams to deliver the intended strategic outcomes. The panel will spend a bit of time discussing today’s challenges:  Strategic planning on a yearly or bi-yearly basis is not fast enough to respond to today’s demanding customers. We need faster collaboration across the product.  Tradition planning methods do not align with Agile methodology  Work is delivered today in terms of projects and programs instead of value streams. Transform planning organizations along Agile lines.

Aileen Johnson is a Capability Intelligence Lead at the
Target Corporation. In this capacity, she focuses on theaileen%20johnson%20-%20law%20-%20let_png development and maturity of the business architecture practice for Marketing. Prior to Target, Aileen was the Program Manager for IT Vendor Compliance for American Express. In addition to business architecture, Aileen’s areas of professional interest are business strategy, IT strategy planning, emerging trends, and information security and compliance and vendor management.)

An emergent business architecture for agile IT

We are at a turning point in our industry understandings of IT and digital management. Project management and process management are under pressure from the Agile movement. Cross-functional teams working with fast delivery cadences are effective, but how do we coordinate across them? What about governance?

Charles Betz has been studying the “architecture of IT management” for years, and has developed a new framework for thinking about digital delivery, based on the journey of scaling from a startup to the enterprise. His approach illuminates the most challenging topics architects face in the new digital economy.

Charlie BetzCharlie Betz is a specialist in digital and IT management, focusing on large scale IT operating models and Agile. He is an instructor at the University of St. Thomas and also consults, trains, and advises. He spent six years at Wells Fargo as VP / Enterprise Architect for IT Portfolio Management and Systems Management. He has held product owner, architect and analyst positions for AT&T, Best Buy, Target, EMA, and Accenture.

He is the author of the forthcoming book Digital: From Startup to Enterprise and is working to bring Cloud and Agile learning objectives to the Minnesota State University system.

Surfing the Architecture Trends

The latest trends in agile frameworks and business agility are towards T-skilled architects, digital transformation, and customer experience. How then does a business architecture practitioner maintain a seat at the table, while also quickly providing value to agile programs? This view of the aforementioned trends and the role of business architecture will enable practitioners to be better informed, consume and collaborate with related disciplines, and create business value for their organization.


Alex Randell is a Consulting Business Architect at Principal Financial Group. As a business architect, he facilitates the translation of business strategy and capabilities, including the strategy-to- execution framework, business/technology alignment, and business transformations. Alex is a member of the Business Architecture Guild Board of Directors and Editorial Board, and chairs the Collaborative Leadership Team. He is also the founder of the Business Architecture Des Moines group. He has experience in marketing and technology across diverse industries, and holds an MBA with a Marketing emphasis from the University of Iowa.

Optimizing Results within SAFe Using Business Architecture

The presentation examines critical success factors for SAFe, focusing on how business architecture professionals can drive attainment of desired outcomes at different levels spelled out within SAFe. Furthermore, it clarifies terminology differences that exist between SAFe and BIZBOK concepts and how to position business architecture to secure alignment of ultimate solutions to strategic outcomes.

Frank Fons is now a Sr. Business Architect at HCSC. He formerly served as a business architecture team lead for agency and marketing transformation initiatives. He worked with business leaders to flesh out vision and strategy. He collaborated also with IT Architects and business analysts. Frank’s other experience encompassed software development, implementation, training, service, sales, financial analysis, business analysis and process improvement, project management, and new product launches. He maintains several certifications: Certified Business Architect (CBA); Project Management Professional (PMP); Agile Certified Practitioner (ACP); Scaled Agile Framework leader (SAFe Agilest); Six Sigma Green Belt. He currently serves as a co-lead on the Business Architecture Guild Requirements Collaboration Team, and as a volunteer director of continuing education for a PMI chapter. He has co-authored a whitepaper on Business Architecture and Agile Methodologies, been a contributor to the Business Architecture Body of Knowledge (BIZBOK), and been a reviewer for a whitepaper on Business Models.

Strategy to Execution

Connecting the Dots:

From Business Architecture to IT Nuts and Bolts

Blue Cross Blue Shield of Minnesota is in a period of significant business transformation driven through mandates, market place, and end consumer demands. The Business Capability Planning Framework developed by the Enterprise Architecture team in collaboration with business partners is a pragmatic approach to transforming our enterprise’s operating model by bridging the gap between business architecture and information systems and technologies. I will explain how our business architecture roadmap is applied to legacy applications and components for planning and tracking purposes. I will also speak to why this is important for our business today and going forward.

Dave Goiffon is an Enterprise Architect at Blue Cross Bluedave_goiffon_large Shield of Minnesota with business architecture engagement for services common to most business capabilities. Dave brings 40 years of computer systems and healthcare IT experience in software development, project management, solution architecture and enterprise architecture roles for database and metadata management systems, data warehousing, and clinical intelligence. Dave has five patents for algorithms and systems he developed, and he was a technical contributor to multiple ISO, NIST, and OMG standards. He is currently the enterprise architect for deconstructing legacy solutions as part of a large scale systems modernization program.

Modular Business Design

The premise of this presentation is that organizations can pursue growth opportunities by migrating from highly integrated business models, where most capabilities are designed to serve a single function, to include more modular business models to allow it to exploit adjacent growth opportunities. Industry examples include Amazon’s leverage of its computing capability into its AWS business, Kroger’s leverage of data science into Dunnhumby USA. Presentation will explore design principles that can help shape a firm’s capabilities to allow them to exploit adjacent growth opportunities.


Jeff Dreher is a Director of Business Architecture at the Target Corporation. In this capacity, he focuses on leading the development and maturity of the business architecture practice, including approach, best methods and tooling. Prior to Target, Jeff was the Director of IT Strategy & Planning for Ameriprise Financial. In addition to business architecture, Jeff’s areas of professional interest are business strategy, IT strategy planning, innovation, emerging trends, forecasting & analysis, and gamification.

Service Design

Session will highlight the value of Service Design as a way to bridge the chasm between strategy and execution.

Service design is emerging as a powerful approach for companies to apply human center design to services. Rêve is one of 23 firms (in North America) identified in Forrester’s original scan of service design firms. Rêve will share insights into the unique blend of strategy and service design through a compelling session that showcases how to leverage some key tools (including the customer journey) to make business and technical architecture come to life through the experience of the customer.


Brad von Bank is the Co-Founder of Rêve Consulting and Rêve Academy. Rêve Consulting is a strategy and service design consultancy that helps organizations innovate and grow. Rêve Academy is a non-profit that helps students dream with direction by providing pathways to digital careers. Prior to co-founding Rêve, he was the Director, Marketing for Target and led the strategy, design and capabilities for re-plaforming Target.com. He also led technology teams responsible for guest experiences. Brad started his career at GE with roles in product management, marketing, e-commerce, and technology before ultimately being named Vice President, Product and Technology.

Business Modeling 101 – Using the Business Model Canvas to Drive Capability Mapping

In this session, key connections between business models and disciplined innovation are demonstrated. Practical ways to use the Business Model Canvas for improving existing business operations, determining initial business architecture for new initiatives are explored. Objectives: • Make the connection between business project requirements and company strategy • Understand how to draw a Business Model Canvas and identify the 9 building blocks • Applying the canvas to new product and service development to identify and drive capability mapping.

Columbus Brown is an innovative advisor leveraging 14 years of business and technical expertise to drive strategy, transformation, and market initiatives. He is known for developing simple solutions to complex challenges using entrepreneurial techniques, design thinking, and business architecture frameworks. Columbus enables business leaders close the gap between corporate strategy and business operations with business process optimization and new product development. As a multi-disciplinary strategy practitioner, he is equally comfortable with business model design, operational assessments, technology implementations, and organizational change management. Columbus holds a BS in Mechanical Engineering and a MBA in Finance from LeTourneau University..

Business Architecture in Practice

Linking Business Architecture and Business Analysis

A challenge with business architecture is keeping artifacts relevant. Linking capabilities to enablers creates a large amount of data that is difficult to maintain. At the same time, business analysts are documenting processes and their relationships to systems, people and data. By linking the artifacts of the two disciplines, business architects will have up to date and relevant information with the business analysts will be more successful in completing projects. This session will walk through a method to keep artifacts up to date.

 mary-bio-picMary Auer is a Senior Business Analyst Consultant with over 20 years’ experience. Working at Cargill, she had roles designing and implementing systems, managing small projects, and owning Business Analysis processes. As a process owner, she worked across teams to provide visibility and alignment of the deployment process. Watching how the Cargill business architecture practice was developing she began seeing the connections between Process Management, systems projects, and Business Architecture. Building on that spark, she received her Certificate in Business Architecture in May, which provided the knowledge to build out the picture of how Business Artifact artifacts ties to Business Analysis.

BIZBOK UML Standard Profile

The speakers will review the UML Profile for BIZBOK created at the Business Architecture Guild created to increase adoption of BIZBOK does this solution diminish the need for end but will also allow integration of Business Architecture models with other OMG content (UML, SysML, BPMN, BMM, UAF). Speakers will also review several c demonstrate real-world end-user application.

Mr. Chris Armstrong, President of Armstrong Process Group, Inc., is an internationally recognized thought leader in enterprise architecture, formal modeling, process improvement, systems and software engineering, requirements management, and agile development. Armstrong represents APG at The Open Group, the Object Management Group, and the Business Architecture Guild. Mr. Armstrong is leading the UML Profile for BIZBOK project, a co-chair of the TOGAF Certification Standing Committee (CSC) and EA Capability project, and is contributing to the next version of TOGAF, ArchiMate, and IT4IT. Mr. Armstrong is certified in TOGAF, ArchiMate, IT4IT, Open FAIR, UML, SysML, and is a Certified Business Architect (CBA).

“We Have a Tool!!!”

After a brief introduction of the history of Asurion’s Business Architecture journey, I will share the process we went through and some lessons learned about BA Tool Selection. While no tool is perfect, we have some goodness to share from our selection and implementation. Note this is not a commercial for a particular tool, but will reflect our past and current tooling environments’ challenges and successes. Target Audience: Business Architects, Business Architecture Champions, Business/Product/Technology

Mary Sue Moore As the Principal Business Architect for Asurion, I am committed to providing value to the business through understanding and transparency which aligns business and technology teams. In my past, I have integrated business process architecture through business capability, product, and process modeling, model management, and discipline definition for Model Driven BPM-SOA. I have been a Process Definition Consultant, Project Manager, and Software/System Engineer. Along with device and data protection insurance, my background includes commercial finance, telephony, healthcare insurance, Space Station controls, and electric/transportation controls. I am an alum of Western Carolina University, University of Central Florida, and Ithaca College.

Creating a Business Architecture Practice

Creating a business architecture practice at one of the largest healthcare organizations in the world is overwhelming. How do you eat an elephant? One bite at a time. In this presentation, Charleston Thomas and Kristin Schroeder will share their experiences and key learnings from applying business architecture as a tool for strategic planning. Additionally, they will share sample work that was foundational for practical application and strategic alignment at the enterprise level and segment level. You will glean a clear understanding of how Mayo used capability models and gap analysis to devise/socialize a strategic roadmap that informed the governance of portfolio management activities.

Kristin Schroeder is currently building a business architecture practice for the Mayo Clinic Department of Laboratory Medicine & Pathology. Kristin has 17 years of experience in the Business Analyst discipline in the manufacturing, food, and healthcare industries. She obtained her CBAP® designation is 2009. Kristin is also an Adjunct Instructor for Rochester Community & Technical College, responsible for both building BA curriculum and delivering the curriculum in a classroom setting. Charleston Thomas has been an IT professional since 2001 when he started leading small projects for Target Corporation. He has been practicing Enterprise Architecture since 2009 when he started working at United Health Group to build an EA framework that was ultimately adopted by the enterprise. Charleston has 3 years of consulting healthcare companies on EA before taking on his current role as Business Architecture and Strategy Lead at Mayo Clinic. At Mayo Clinic, Charleston is responsible for standing up the business architecture practice that helps better align the IT strategy to the 3 Mayo shields (practice, research and education)..