Don’t miss this year’s Summit as we spotlight the exciting moment we’re in with Business Architecture and the bright future in front of us!

Twin Cities Business Architecture Forum 9th Annual Summit
Launch! Big Ideas Into Action
December 11-13, 2024 | Boston Scientific, Maple Grove Campus

This year's Conference will focus on key conversations, inspirational content, and a practical path forward for both architecture practitioners and business and technology capability leaders.

Can you believe we’re hosting our 9th Annual Business Architecture Summit and celebrating 15 amazing years as a community? To prepare, we’ve asked hard questions and reached out to the greater Community to understand how we can bring the most value. As the largest community of Business Architects in the world, we have a lot to talk about and so many extraordinary people to bring into our conversations. That’s why we’re expanding our program to three days! We’ve got an awesome lineup of presenters, tons of great content to share, and we really hope to see you in December!

Keynote Speakers

Whynde Kuehn

Whynde Kuehn is the Founder and Managing Director of S2E Consulting, helping clients bridge the gap between strategy and execution, and achieve their greatest visions for business transformation in a practical and business-focused way. Whynde has extensive experience in enterprise transformation and planning, and was a key player in architecting one of the largest business transformations in the world. She also led one of the largest business transformation and architecture consulting practices prior to starting S2E.

Brian Cameron

Brian Cameron is a Senior Consultant with Cutter Consortium’s Business & Enterprise Architecture practice. He is the Associate Dean for Professional Graduate Programs and Clinical Professor of Information Systems in the Smeal College of Business at the Pennsylvania State University. Dr. Cameron is also Founding Director of the Center for Enterprise Architecture in the College of Information Sciences and Technology at Penn State and Founding President of the Federation of Enterprise Architecture Professional Organizations (FEAPO). He designed and implemented the first online Enterprise Architecture master’s program in the world.

Linda Finley

Linda Finley is the Founder and President of the Twin Cities Business Architecture Forum, a primary author of the BIZBOK® Guide, and a former member of the Guild Board of Directors and Advisory Board. She has been a practitioner, teacher, speaker, and writer for more than two decades in the architecture domains, leadership, and strategy.

Grant Ecker

Grant Ecker is the Founder and Chairman of the Chief Architect Network, and most recently the Vice President Chief Enterprise Architect at Danaher where he partnered closely with the architects across the company to lead strategy development, establish technology standards and to identify opportunities for modernization and transformation. Grant is a board member of the Women in Architecture initiative and he holds various board advisory roles out of Chicago, Illinois.

National Book Launch

The Execution Challenge: Delivering Great Strategy at Scale

Keynote speakers, Whynde Kuehn and Brian Cameron, are kicking off their national book launch for “The Execution Challenge: Delivering Great Strategy at Scale,” at the summit and each attendee will receive a complimentary copy!

The Execution Challenge is an expert playbook for effective strategy execution with a focus on proven, real-world, implementation. The authors focus on the often missing “HOW” of strategy execution — exploring the holistic perspectives, skills, and approaches needed to inform and translate strategy and create and maintain a “line-of-sight” between your strategy and its execution. You’ll find proven techniques that you can implement to ensure that changes in business strategy are reflected in complementary changes to the organizational project portfolio. The Execution Challenge includes over 70 diagrams and figures, an organizational assessment, and reusable frameworks.

There will be sessions led by the authors woven throughout the Summit based on tools and strategies from The Execution Challenge.

“Now, with The Execution Challenge, we’ve been given the unequivocal ‘how.’ My esteemed colleagues, Brian Cameron and Whynde Kuehn, have created the literal recipe book to instruct practitioners in the daily work of execution to deliver the strategic intentions of the organization using business architecture and other tools. With the why and what as the backdrop, they have brought us the step-by-step guidebook for how, which I think, if followed in earnest, will lead to new opportunities for predictable success for both the practitioner and the organization.”

Linda Finley, Founder and President
The Twin Cities Business Architecture Forum