The Business Architecture Summit

Speakers & Descriptions | 2020

Keynote Speakers

Justin Kershaw

CIO, Cargill

Championing Business Architecture

What will your organization look like in the future? Will it evolve through happenstance, based on a series of reactive responses to market fluctuations, quarterly reports, technology trends, and executive mandates? Or will it evolve to become a highly adaptive enterprise that is increasingly efficient, effective, and responsive to customer demands? 

As a technology professional for over 30 years, I’ve learned the importance of teamwork, grit and how to work together to move with speed and precision to get things done. Having a bit of a natural competitive streak coupled with a passion to create technology with a purpose – applying open-source blockchain technology to improve food safety, AI to help grow food with less or robotics to improve worker safety – is what fuels me and what I believe will help unlock some of the greatest food and sustainability challenges we face.

At Cargill, the world’s largest private food, agriculture, financial and industrial products company, I oversee the company’s Global IT function where we’re focused on harnessing the power of technology to transform the global food and agriculture system. We’ve been on a multi-year information technology transformation focused on creating a data-driven culture, implementing enterprise-wide solutions across Cargill business units and functions and breaking new ground to solve the world’s food problems – like establishing Cargill Digital Labs.

With a 25-year career in IT management and leadership positions – and an equally long track record coaching youth sports – I’m passionate about mentorship and what it takes to build strong teams.

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Roger Burlton

BPTrends

Business Architecture: Looking Ahead

Roger is the president of Process Renewal Consulting Group Inc. He is also co-founder of BPTrends Associates; the services firm of the world-leading BPTrends.com knowledge portal. He started the pioneering Process Renewal Group (PRG) in 1993 and was at the forefront of process-centric ways of running businesses. He is regarded globally as a thought leader and dynamic practitioner who brings reason, clarity, and practicality to complex business architecture and business change. Roger’s insights can be found in his acclaimed book: Business Process Management: Profiting from Process, the Business Process Manifesto, the Handbook on Business Process Management and numerous other publications including his articles featured on BPTrends.com. Roger chairs several of the largest and most influential Business Architecture and BPM conferences in the world and is a sought after speaker dealing with the tough issues of business change in a thought provoking and entertaining manner. A seasoned practitioner, Roger has conducted over 200 in depth consulting engagements with companies around the world and offers a pragmatic approach to helping clients to help themselves through supporting their strategy, architecture and transformation efforts. Roger is also a lecturer for senior year programs at the University of Toronto – Industrial Engineering faculty.

Specialties: business case, business process, change management, customer relations, customer satisfaction, drivers, financial services, government, human resources, information technology, innovative, management consulting, marketing, organizational skills, performance management, process engineering, process management, statistics, strategic, strategic planning, telecommunications, workshops, 

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Leading with Models

Architecting 4 Good 2020 | Mary Auer, Jeff Dols, and Jeff Dreher, Altair
 Mary Auer is a Business Analyst Consultant with AIM currently work at Land O’ Lakes SUSTAIN, is TCBAF board secretary and coordinator for Achitechting 4 Good.  Mary has over 25 years experience in systems design and implementation. Working as a process owner she worked across teams to provide visibility and alignment of the deployment process.  

A Case Study: ADEPT, Cargill’s tool journey with FIOS Insight EA | Vernon Smith, FIOS Insight, Linda Finley, Tim Jennissen
Business Outcome Driven EA leverages Business and Technical Architecture concepts. This session will walk through the concepts and stages of a Business Outcome Driven EA journey from Corporate Strategy to Operating Models, focused on the Models that support these activities and present a practical example.

Vernon is a highly experienced Enterprise Architect, with full-lifecycle experience gained over 30 years. He has built and delivered entire architectural practices for major organizations and was responsible for creating the Architecture Profession at one of the world’s largest global companies.

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Business Architecture Workshop

Whynde Kuehn

Envisioning the Business of the Future: The Cognitive Enterprise

Envisioning the Business of the Future: The Cognitive Enterprise

What will your organization look like in the future? Will it evolve through happenstance, based on a series of reactive responses to market fluctuations, quarterly reports, technology trends, and executive mandates? Or will it evolve to become a highly adaptive enterprise that is increasingly efficient, effective, and responsive to customer demands? The “cognitive enterprise” is an organization that learns and adapts on an evolutionary basis, based on a deep and expansive understanding of the business ecosystem in which it operates. The cognitive enterprise relies on a business knowledgebase, framed by its business architecture, and increasingly powerful cognitive computing technologies. This keynote session will outline the cognitive enterprise vision, the formalisms that underpin that vision, the benefits to be accrued under that vision, and steps organizations can take to begin their journey towards that vision, achieving incremental value at each step along the way.

William Ulrich is President of TSG, Inc., President of the Business Architecture Guild®, Partner at Business Architecture Associates, and a Cutter Fellow. As a thought leader in business and IT transformation, Mr. Ulrich has worked with large corporations and government agencies across the globe and continues to serve as senior advisor to organizations across multiple industries. He is an active contributor to the international standards community, runs industry workshops, and has trained thousands of industry professionals in business architecture and business-driven, IT transformation. He is coauthor of “Business Architecture: The Art and Practice of Business Transformation” and “Information Systems Transformation: Architecture-Driven Modernization Case Studies”, contributing author to “The Business Architecture Quick Guide”, and originating contributor of “A Guide to the Business Architecture Body of Knowledge®”. As a Business Architecture Guild® cofounder, Mr. Ulrich contributed significantly to the formation of the Guild’s business architecture framework and played a major role in defining the now de facto approach to business architecture used worldwide. Prior to founding TSG in 1990, Mr. Ulrich served in management positions at KPMG’s Advance Technology group, where he pioneered and applied formal IT transformation approaches.

A Case Study: ADEPT, Cargill’s tool journey with FIOS Insight EA | Vernon Smith, FIOS Insight, Linda Finley, Tim Jennissen
Business Outcome Driven EA leverages Business and Technical Architecture concepts. This session will walk through the concepts and stages of a Business Outcome Driven EA journey from Corporate Strategy to Operating Models, focused on the Models that support these activities and present a practical example.

Vernon is a highly experienced Enterprise Architect, with full-lifecycle experience gained over 30 years. He has built and delivered entire architectural practices for major organizations and was responsible for creating the Architecture Profession at one of the world’s largest global companies.

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Layering Customer Profiles with Human-Centered Design to Unearth Innovation | Patrick Salaski, Metropolitan State

Customer Profiles are helpful for stepping into your customer’s shoes.  They help you identify the work your customers are doing, the pains they have while doing that work, and the gains they hope to achieve with the work.  However, just focusing your products and service on the tangible work leaves out opportunity to add value by addressing their feelings.  Pairing Human-Centered Design with Customer Profiles will help you identify additional ways that your products and services can relieve your customers’ pains and help them achieve their gains.   This interactive session will have you use a scenario to try this layering techniques to create an Empathy Map in a real-world case study for a local non-profit organization.

Objectives:

  1. Understand that the root of innovation is customer need
  2. Use a customer profile to identify your customers’ jobs, pains, and gains
  3. Use a customer persona to introduce Human-Centered Design
  4. Use all tools to create an Empathy Map

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Architecting 4 Good 2020 | Mary Auer, Jeff Dols, and Jeff Dreher, Altair
 Mary Auer is a Business Analyst Consultant with AIM currently work at Land O’ Lakes SUSTAIN, is TCBAF board secretary and coordinator for Achitechting 4 Good.  Mary has over 25 years experience in systems design and implementation. Working as a process owner she worked across teams to provide visibility and alignment of the deployment process.