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Business Architecture: Telling and Selling the Value Proposition

July 16, 2013 @ 11:00 am - 1:00 pm CDT

Business Architecture: Telling and Selling the Value Proposition

Please join us as Trissential hosts our 3rd Anniversary meeting in St Paul! This meeting will feature presentations by Jeff Scott and Linda Finley, and we will nominate and elect our 3 open community at-large positions for our emerging Board!

A key challenge for emerging business architects is in gaining management support to prove business architecture’s value and move the practice forward.

Jeff’s presentation will examine the challenges of starting up a business architecture practice and present clear, actionable approaches to getting your business architecture sold and supported. Jeff Scott is the Vice President of Business and Technology Strategy for Accelare Inc., a US based management consulting firm enabling strategy execution excellence. Before Accelare, Jeff was a principal analyst with Forrester Research where he established Forrester’s business architecture practice; publishing over 50 research reports and numerous articles on the topics of business architecture, enterprise architecture management, and strategy development. Jeff is an internationally recognized thought leader in business architecture, IT leadership, and organizational innovation. He frequently speaks, writes, and teaches seminars on these topics. Jeff currently writes the blog: The Business Architect.

Linda’s presentation will discuss the value and real-life applicability of business model facilitation, capability mapping, and a consultative approach to educate leaders—to open the door to authentic understanding of the organization’s journey from re-discovering its purpose to realizing its strategic intentions. Linda Finley is the founder of the TCBAF and newly appointed Board Chair, teaches Business Architecture at Metro State University, is a Board member of the Business Architecture Guild and a contributing author to the Business Architecture Book of Knowledge (BIZBOK). She consults in business architecture, leadership, business modeling, and culture transformation with many clients locally and regionally for Trissential and for Leadership Advantage.


  • Networking
  • Welcome & Board Election
  • Business Forum Presentation
  • Roundtable Discussion

Download Selling Business Architecture

Download Selling Value Proposition


July 16, 2013
11:00 am - 1:00 pm CDT
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317 Washington St
317 Washington St
St Paul, MN 55102 United States
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