TCBAF Pre-Summit Workshop with Whynde Kuehn on the Partnership Ecosystem

Date: December 7, 2022
Time: 1-5 pm CT
Location: 9320 Excelsior Blvd, Hopkins, MN A

Are you interested in how business architecture works with strategy, customer experience design, IT architecture, process, organization design, organizational change management, and product management? This half day workshop led by Whynde Kuehn prior to the TCBAF Summit is for you. Join Whynde and other business architecture professionals in a workshop focused on how business architecture fits with teams and domains across an organization and the value such partnership provides.

Strategy to Reality: Becoming Our Reality  

After decades of shaping, practicing, and advocating for business architecture, we are arriving.  Year after year, the growing global business architecture community – anchored in the leadership and strength of the TCBAF community – has delivered on a mission.  We are bonded together not by models and maps, but rather our commitment to new ways of working and thinking for the benefit of our organizations and societies.  In this session, we will explore the global pulse and trends around business architecture, how far we have come, and where we could go next.  We will celebrate this moment together and challenge ourselves to rise in order to meet what the world needs from us next.  


Whynde Kuehn is the Founder of S2E Transformation, helping clients bridge the gap between strategy and execution, and achieve their greatest visions for business and digital transformation in a practical, business-focused way. She is recognized globally as a highly sought-after pioneer and thought leader in business architecture, with a distinguished track record of creating successful strategic business architecture teams worldwide. Whynde has worked with an extensive array of organizations to build their capacity for end-to-end strategy execution, including Fortune 500 and global enterprises, governmental and non-profit organizations, social enterprises, startups, and cross-sector initiatives. Whynde is the creator of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. She is the author of the book Strategy to Reality. Whynde is Co-Founder of Business Architecture Associates, a Fellow with the Institute for Digital Transformation, and a member of the Fast Company Executive Board. She is also Co-Founder, Vice President, and Academic Chair of the Business Architecture Guild. Whynde is exceptionally passionate about assisting mission-driven organizations in succeeding and scaling through the application of solid business approaches. Likewise, she routinely inspires corporate entities to use business as a force for good.


“One word: Powerful! Strategy to Reality is a timely and practical how-to guide that has bottled the secret sauce necessary to enable the transmutation of big ideas into operating reality.”

— Mark I. Johnson, Editorial Board Chair, Chief Data Officer Magazine

“A must read for business architects and transformation leaders. Simply put, this is the best book on business architecture. Clarity of purpose. Focus on value. Practical. Timeless.”

— Raul Chang Rivas

More here:


Strategy to Reality casts a new vision for how organizations can approach strategy execution from end-to-end, leveraging business architecture as a guide.  It then unpacks the why, what, and how of business architecture from end-to-end, including how to build a strategic function within an organization.  The book is based on Whynde’s practical experiences and methods that have proven out for decades working with an extensive array of organizations worldwide. 

Learn more about the book and check out the Author Spotlight in Publishers Weekly.

From the Back Cover…

 Turn Strategy into Reality.  Make the Seemingly Impossible Possible!

The power of clear intent translated into organized effort can change the world. In an era of unprecedented change, organizations must possess the ability to consistently execute clear strategies to successfully transform their business. However, worldwide, most struggle to move big ideas into action in an effective and timely manner. Why? Because there is a missing middle for translating and activating those ideas.

Business architecture is the answer. Every organization needs to build the capacity for shared understanding—where their organization is today, where it is going in the future, and how it will get there—to shift mindsets and facilitate better strategy execution, decision-making, and organizational design.

Author and globally renowned business thought leader, Whynde Kuehn, shares her decades of boots-on-the-ground experience with clarity, simplicity, and pragmatism. Whether you are a start-up, government agency, non-profit, or amongst the Fortune 500, Strategy to Reality demonstrates how to build successful business architecture from end-to-end, based on real-life, proven approaches, turning big ideas, goals, and strategy into reality!


Todd Sicard, BCBSMN

Todd Sicard has been with BCBSMN for almost 30 years.  For the past three years, he’s been a Business Capability Management Director in the Strategy division, where he evaluates the readiness of people, process, technology, data, and metrics to achieve a goal.  Prior to that he was an enterprise architect for fifteen years.  (And before that was a lot of PowerBuilder and FoxPro!)

Troy Nelson, CareSource

Troy Nelson is an Enterprise Architect III at CareSource, a managed care organization based in Dayton, OH. He is a Certified Business Architect, a Member-at-Large member of the TCBAF Board and an active member of the Business Architecture Guild’s Insurance Reference Model team. 

At CareSource, Troy has focused on maturing the business architecture practice within Enterprise Architecture, from re-engineering an externally-developed business capability model using the Business Architecture Guild’s industry reference models, driving the use of capability-based planning to visualize misalignments in investments, standardizing value stream concepts and integrating them into the solution delivery process, establishing an information model and introducing initiative mapping to the annual strategic planning process. As an EA, he supports the Strategic Planning, Complex Health Solutions and Marketplace areas in defining their strategies, documenting business models, crafting roadmaps and packaging the resulting initiatives and investments needed to drive change and accelerate value realization.  

Michael Arulfo, UnitedHealthcare

Mike lives to break things! A trained engineer who started programing in junior high school, Mike started his career at 3M Medical

Products working on and then at Carlson Marketing Group supporting digital initiatives for Northwest Airlines and British Airways. After the dot-com crash in 2000, Mike became a product development and architecture consultant working with many blue-chip clients, including Mayo Clinic, and Express Scripts. Mike joined UnitedHealth Group’s Optum business in 2015 as a Big Data Platform Product Manager with Optum Technology. He currently leads blue-chip initiatives in value-based care, digital transformation, financial and green technology as an Enterprise Architect with UnitedHealthcare. Outside of work, Mike loves to dance. He has won four championship titles in West Coast Swing!

Alyssa Atinks, Slalom

Alyssa Lehmann is an Organizational Effectiveness leader at Slalom, where she guides clients through transformations and operational excellence strategies focused on enabling, aligning, and developing people. Over the past 15 years, Alyssa demonstrated success in actualizing transformations, operating models and organization designs, culture rebalancing, and team excellence outcomes in clients across agriculture, retail and CPG, financial services and insurance, healthcare and pharma, manufacturing, telecommunications industries. She is certified in the Denison culture methodology, and recently began her journey towards Co-Active Coaching. 

Sunny Ray, Slalom

Sunny Ray is a principal consultant at Slalom, specializing in organizational effectiveness with special interests in complex transformational change and portfolio strategy/execution, among others. She’s worked in the healthcare, manufacturing, government, academics, agribusiness and insurance industries.

Sunny is an avid lifelong learner and loves to read, think and converse on an array of business concepts. She admits to reading the Business Architecture BIZBOK for fun while on vacation.

Heidi Dohrmann, MN Change Management Network

Heidi Dohrmann is a Partner at Lotis Blue Consulting where specializes in building and sustaining high performing organizations. She has extensive experience partnering with clients to design & drive alignment between their business strategy, operating model, talent, and execution – enabling business growth. With over 22 years of experience, she is an expert in partnering with global organizations to address challenges connecting business strategy to operating model to execution – leading to business agility and high performance. Heidi is known for her strategic mindset and value driven approach to solving complex problems – as well as her collaborative style and passion for co-creating solutions with her clients. She has served clients across a broad range of industries including Retail, Hospitality, Energy & Utilities, Luxury Automobile, Healthcare, Multinational Food Manufacturing, Communications & High Tech, Telecommunications, Medical Device, Manufacturing, and Consumer Goods. She is a certified SAFe Agilist, as well as a certified practitioner in Behavioral Insights & Motivations (DISC, CPBA, CPMA).

Dean Heltemes, Ameriprise Financial

Dean Heltemes is a business and technology executive with diverse, global leadership experience across multiple industries.  He is currently the Vice President of Business Architecture at Ameriprise Financial in Minneapolis, Minnesota, where he lives with his wife and three daughters.  Dean is also an instructor of business architecture at the Institute for Professional Development at Metropolitan State University.  Dean and his wife co-founded and own MindStart, a company that designs and sells activity products for persons with dementia.


Cargill 9320 Excelsior Blvd,
Hopkins, MN 55343

Date and Time

Wednesday, December 7, 2022,
1:00 pm – 5:00 pm CST

Get Your Tickets