TCBAF Suggested Reading & Resources

Books

  • Osterwalder, Alexander; Pigneur, Yves. Business Model Generation, Hoboken, NJ: Wiley, 2013.
  • Kim, W. Chan., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.

Articles & Whitepapers